Product architecture

One backbone.
Five rails.
~30 products.

Three layers stacked vertically. Five revenue rails crossing horizontally. Each rail monetises the same data — and each one makes the data layer more valuable for the next.

Interfaces
Vet web SaaSOwner mobile appPartner APIsWhite-label SDKs
Intelligence
10 AI agentsClinical reasoningPredictive healthTrust layer
Data backbone
Consent-tokenised EHRICD-11 / SOAPPetBERT NLPOCRAudit log
RAIL 01 · CLINICAL SAAS

The vet's daily cockpit.

Web-based EHR plus a team of AI agents — every surface earns its place by removing real work.

Target Y5 · 4,000 clinics¥8–15K/clinic/yr
VET

Clinical Workspace

Web EHR · prescriptions · imaging · billing · staff workflows · multi-clinic admin.

VET

AI Clinical Scribe

Voice → structured SOAP in real time. 30+ min saved per consult. ZH/EN. Auto discharge summary.

VET

Diagnostic Co-pilot

Differential diagnosis · dosing sensitivities · breed-aware case similarity from the network.

VET

Surgery Prep AI

Pre-op risk profile · anaesthesia protocol matching · post-op templates learning from outcomes.

VET

Treatment Cost Index

Real-time variance detection · pricing benchmarks across procedures and cities.

VET

Chronic Care Tracker

CKD · diabetes · arthritis · obesity — auto follow-ups, longitudinal labs, recurring revenue.

RAIL 02 · OWNER APP

The trust interface.

A lifelong, portable record plus AI agents built for the owner — clinical care made understandable.

Basic free · 4M MAU¥299/yr premium
OWNER

Pet Health Passport

Lifelong record portable across providers · imaging · vaccines · meds · allergies — owner-controlled.

OWNER

AI Owner Assistant

Symptom triage · breed-aware advice · care reminders · plain-language explanations of diagnoses.

OWNER

Owner Translation Layer

Clinical Mandarin → plain English/French. Same record, instantly understandable for any family.

OWNER

Pet Health Avatar

Engagement dashboard · weight, activity, mood trends · early-warning cards · gamified prevention.

OWNER

Smart Recommender

Diet · supplements · grooming · accessories — vet-validated, on the pet's real medical profile.

OWNER

Anomaly Detection

Longitudinal alerts: 'creatinine trending up' or 'weight loss accelerating' — on a Chinese cohort.

RAIL 03 · ENTERPRISE DATA API

The B2B unlock.

Pharma, insurers and brands query the same backbone with distinct keys — tokenised, PIPL-native, audit-logged.

Boehringer · MSD · Zoetis · Mars¥175MY5 ARR
PARTNER

Consent-bound Data API

Tokenised scope per request · PIPL-native · audit-logged · distinct keys per partner.

PARTNER

Pharmacovigilance NLP

PetBERT-class signal mining across narratives · monthly AE reports · 8-week detection cycles.

PARTNER

RWE Study Platform

Consented observational cohorts · structured outcomes · FDA GFI #266-aligned · NMPA-ready packs.

PARTNER

Population Health Maps

Anonymised disease incidence by city tier · breed × age × district · quarterly refresh.

PARTNER

PMS Integrations

Native connectors to existing PMS (4+ systems) · auto-migration · legacy data structured in days.

PARTNER

IoT Device Feeds

Wearables · activity trackers · lab analysers · imaging machines stream straight into the EHR.

RAIL 04 · INSURANCE B2B2C

The biggest rail.

Multi-factor underwriting on real longitudinal data, with embedded enrolment and direct pay at the vet counter — a first in China.

¥3.0B GWP · ~4% net take¥120MY5 revenue
PARTNER

Underwriting Engine

16-factor risk scoring on real data · breed × age × care history × geo · multi-factor day one.

PARTNER

Embedded Enrolment

1-tap enrolment at vet counter · 60-second flow · pre-filled risk data · instant quote · in-app pay.

PARTNER

Vet-Counter Direct Pay

Real-time claims validation · insurer pays the clinic directly · owner pays only the deductible.

PARTNER

Claims Validation API

Auto-validation of treatment vs policy · fraud detection · adjustor workload reduction.

PARTNER

Actuarial Tables

First commercially licensable Chinese pet actuarial tables · breed-level · quarterly refresh.

PARTNER

Portfolio Analytics

Insurer-side dashboard · loss ratio by cohort · early warning on adverse selection · pricing.

RAIL 05 · COMMERCE + SMART AGENT

Trust-routed commerce.

A conversational agent that cross-sells on the pet's real health trajectory — not the ad auction.

8% margin · 3–5× conversion¥55MY5 revenue
OWNER

Marketplace

Vet-validated brands · curated SKUs on real medical need · commission + co-branded loyalty.

PARTNER

Smart Agent

Conversational AI powers cross-sell · 'Time to switch to senior food?' · personalised by trajectory.

OWNER

Bundling Engine

Insurance + diet + prevention + grooming, bundled at the right life moment. Higher ARPU.

VET

Prescription Fulfillment

Vet writes Rx in Workspace → owner gets next-day delivery with auto-refills. Pharmacy partnership.

PARTNER

Brand Co-marketing

Brands access opt-in cohorts for launches · evidence-based claims · CRM integration.

OWNER

Loyalty & Care Plans

Subscription annual care plans bundling vet, food, insurance — predictable, NRR-positive revenue.

The intelligence layer

Ten AI agents — each built for one user, one job, one feedback loop.

Every agent runs on the same consent-tokenised data layer — and feeds back into the same outcome loop.

VET

Clinical Scribe

Voice → SOAP · 30 min/consult · multilingual

VET

Diagnostic Co-pilot

Differentials · case similarity · breed-aware

VET

Surgery Prep AI

Pre-op risk · anaesthesia · post-op planning

OWNER

Owner Assistant

Triage · plain-language explanations · reminders

OWNER

Translation Layer

Clinical CN/EN/FR · same record

OWNER

Health Avatar

Engagement dashboard · trends · alert cards

OWNER

Smart Recommender

Diet · supplements · accessories · grounded

BOTH

Anomaly Detection

Longitudinal alerts · CKD/cardiac/metabolic

PARTNER

Smart Agent

Cross-sell · bundle recs · CRM integration

PARTNER

Pharmacovigilance NLP

AE signal mining · 8-week detection · monthly

The schema

ICD-11 + SOAP + PetBERT — the schema that makes everything else possible.

Without the schema, the AI agents are guessing. With it, every consult feeds every other product.

◇

ICD-11 coding

Every diagnosis mapped to the WHO 2019 standard — cross-clinic, cross-border, cross-decade comparable.

▤

SOAP structuring

Subjective / Objective / Assessment / Plan — the universal note structure, applied to every consult.

✦

PetBERT NLP

A domain-tuned LLM turns free text into structured fields — even from legacy paper via OCR.

⤓

OCR + ingestion

Paper notebooks, PDFs and 4+ existing PMS systems → one schema in days, not months.

⊹

Device telemetry

Wearables, lab analysers and imaging machines stream structured data straight into the EHR.

▦

Audit log

Every read and write recorded with timestamp, identity and scope — PIPL-grade traceability.

See it in real life → The compliance stack